WHAT IS GOOGLE ADS (PPC)?
Google Ads is a pay-per-click (PPC) advertising platform. Through Google Ads PPC, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.
As you can probably imagine, these “text ads” are an excellent opportunity to capture users who are at the research and purchasing stages of the digital sales funnel. Text ads are marked with a small “Ad” tag next to the site URL.
WHAT IS GOOGLE ADS (PPC)?
Here are some of the benefits of using Google Ads in your digital marketing strategy.
1. It increases leads and customers.
Google Ads is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form or other online property.
Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your searches so that only people who want to buy your products or services are sent to your websites through this platform.
2. It's a flexible marketing platform.
Anyone who uses Google Ads regularly will tell you that it’s an extremely flexible marketing platform. It’s suitable for all kinds and sizes of organizations. You can literally turn internet traffic on and off using this system. It is also compatible with a wide range of other marketing platforms and software systems.
You can easily customize campaigns to focus on specific types of online users. For example, you can target people by location, the type of device they’re using, and the Google-owned website they’re accessing (e.g., Google search, Google Maps, YouTube).
You can also set your own budget for specific areas of a campaign. For example, you could set daily budgets and limits on the amount you’re willing to spend on clicks for specific keywords.
3.You get a high return on investment.
Unlike other marketing strategies, Google Ads makes you pay only for ads people click on. Once you optimize Google Ads campaigns, you can get a high return on investment, which may not be possible with other marketing strategies.
However, this takes time, and you have to find out which approach suits you and your business. To get a clearer picture of what will give you the best results, you have to continually test and track your campaigns. Google Ads is perfect for this because it’s very transparent, and the information you need is readily available.
4. You see fast, transparent results.
Google Ads is known for delivering quick, straightforward results and reports of your campaigns.
It’s easy to analyze the progress of your campaigns because the dashboard gives you all of the information related to each campaign, such as the ads clicked, the keywords that website visitors entered, and the cost of clicks.
These features make Google Ads an extremely transparent and intuitive system.
WHAT IS GOOGLE ADS (PPC)?
Research
We research your paid competition, collect their paid keywords and ads, identify gaps in your own PPC campaigns and find opportunities for growth
Account Structure
We believe in creating ad groups that target 1 keyword – this has been proven to lower costs and increase conversions
Return On Investement Focussed
Determining the Return On Investement of your campaign all comes down to four elements: advertisement cost, clicks, conversions and revenue
Reporting
We provide comprehensive monthly reports that show you exactly how your ads are performing and how your money is being spent.
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